Cruise Master will showcase seven international cruise lines at Arabian Travel Market 2026 in Dubai this September.

The Middle East cruise agency will host a dedicated Cruise Platform during the event, which runs from 14 to 17 September at Dubai World Trade Centre.

Princess Cruises, Cunard, Norwegian Cruise Line, Oceania Cruises, Regent Seven Seas Cruises, HX Expeditions, and Swan Hellenic will be represented on the platform, covering cruise products ranging from contemporary and premium to luxury, ultra-luxury, and expedition sailings.

The initiative comes as Cruise Master marks its 19th year operating in the Middle East, with representatives from the participating cruise lines set to meet regional travel trade partners and discuss business opportunities during the four-day event.

Several of the cruise lines highlighted the importance of the Middle East and GCC as source markets ahead of Arabian Travel Market.

“We are pleased that Princess Cruises will be represented at the ATM 2026 and to support the continued growth of the cruise sector in the Middle East. The region represents an exciting opportunity for Princess Cruises, and we value the strong partnerships that help us reach more guests across this dynamic market,” said Stephanie Smith, Sales Manager EMEA, Princess Cruises.

Cunard is also targeting further development of its business in the GCC.

“Growing the GCC as a cruise source market is an exciting prospect for Cunard. We are feeling our way forward with the idiosyncratic dynamics and buying behaviours in the market but are making steady progress, in close collaboration with Cruise Master, our partners and undisputed local experts in the Arabian cruise market. We hope in time to be able to establish Cunard as the brand of choice for newcomers to the cruising sector living in the GCC looking for an iconic cruise experience,” said Bob Dixon, Sales Director EMEA, Cunard Line & P&O Cruises.

Norwegian Cruise Line identified the UAE as a strategic market, with the cruise line expecting renewed growth in the region.

“The UAE remains a strategic market for NCL. We anticipate recovery and historic baseline growth in the near future. The NCL product is ideal for the UAE given the relaxed, informal contemporary nature of our ships and the quality of our itineraries and on-board amenities,” said Rebecca Ransom, Business Development Manager MEA, Norwegian Cruise Line.

Ransom also highlighted The Haven by Norwegian and the company’s wider deployment, which currently includes 21 ships sailing in regions including Europe, the Caribbean, and Alaska.

Oceania Cruises and Regent Seven Seas Cruises will use the event to meet existing and prospective partners across the region, while HX Expeditions and Swan Hellenic will represent the expedition cruise segment.

“Arabian Travel Market is an invaluable opportunity to connect with our partners and showcase the very best of luxury and ultra-luxury cruising,” said Roberto Cabello, Business Development Manager, South & East Europe and Middle East, Oceania Cruises & Regent Seven Seas Cruises.

Cruise Master’s platform will also provide visitors with discount coupons that can be redeemed against cruise bookings made during or after Arabian Travel Market.

The participation of the seven cruise lines adds a dedicated cruise industry presence to the 2026 edition of the Dubai travel trade event, with a particular focus on developing distribution and partnerships across the Middle East.

Cruise lines at the Cruise Master platform

• Princess Cruises
• Cunard
• Norwegian Cruise Line
• Oceania Cruises
• Regent Seven Seas Cruises
• HX Expeditions
• Swan Hellenic