Africa is on the verge of a cruise tourism breakthrough, with international operators like MSC Cruises positioning the continent as a major growth frontier. 

According to Ross Volk, Managing Director of MSC Cruises South Africa, now is the time to convert Africa’s long-recognised potential into real economic impact.

“Africa is on the cusp of a tourism renaissance,” Volk said in an op-ed for IOL. “With its extraordinary natural beauty, cultural diversity, and expansive coastline, the continent is perfectly poised to become one of the world’s most exciting cruise destinations.”

Speaking in the lead-up to MSC’s 2025/26 season, Volk emphasised the transformative power of cruise tourism—not just for travellers, but for local economies. “Cruising not only offers unforgettable travel experiences but also acts as a powerful catalyst for economic growth, job creation and regional development,” he said.

This outlook is backed by MSC’s own investment in the region. For the 2025/26 season, MSC Opera will return to South African waters, sailing roundtrip from the new Nelson Mandela Cruise Terminal in Durban to an expanded range of destinations that include Port Louis in Mauritius and, for the first time, Mamoudzou in the Comorian Archipelago. 

“These itineraries are a testament to the growing appeal of African coastal cruising,” said Volk, “and to what’s possible when we embrace a shared vision for tourism growth.”

But unlocking that growth, he stressed, will require more than just new routes. “Many African cities will need to gear themselves up to handle this scale of tourism,” Volk said, citing modern cruise ships like MSC World America, which can carry nearly 10,000 passengers and crew. 

“While well-equipped ports are essential, a truly world-class cruise experience depends on the entire journey—from seamless airport connections and modern roadways to efficient services and memorable inland excursions,” he said.

Infrastructure is just one piece of the puzzle. According to Volk, public-private partnerships, curated shore experiences, and support for local businesses are equally vital. “Whether it’s a guided township tour in Gqeberha or a sunset dhow cruise in Maputo, curated excursions help connect travellers with the heart of each destination.”

“With aligned policies, smart investment and a shared commitment to inclusive development, Africa can emerge as a leading cruise destination,” Volk said. “We believe this transformation is not only possible, but already underway.”