AROYA Cruises signs with Sawani to serve camel milk products aboard first ship

AROYA Cruises, the Saudi Arabian cruise line backed by PIF-owned Cruise Saudi, has signed an MoU with fellow PIF-owned Sawani Co, as part of its commitment to showcasing Arabian preferences and Saudi Arabia’s heritage and traditions.

The collaboration between the two PIF companies will enable Noug and Nougelato products to be supplied aboard Aroya, the first cruise ship in the AROYA Cruises fleet, which will launch in the Red Sea this December.

Sawani’s Noug and Nougelato brands provide high-quality camel milk products to local and international markets, including cheese, butter, yogurt, gelato, laban, cream, and other camel milk derivates. 

Nougelato offers a range of gelato-based desserts available in diverse flavours such as dark chocolate, coffee and cardamom, hazelnut, lotus, pineapple, pistachio, saffron, and vanilla.

With a shared strategic vision to provide Remarkably Arabian experiences across the region, this collaboration between Sawani and AROYA Cruises will appeal to guests’ tastes using camel dairy milk products.

“The partnership with Sawani aligns with AROYA Cruises’ vision to provide guests with an authentically Arabian experience,” said Lars Clasen, CEO at Cruise Saudi. “Camel milk has been part of the Kingdom’s rich heritage and traditions for centuries and through Noug, Sawani is preserving this long heritage at the heart of the Kingdom.”

“AROYA Cruises is committed to providing guests with Arabian experiences onboard that celebrate Saudi’s rich cultural heritage and signature hospitality, one way to achieve this is through authentic partnerships with Saudi businesses,” he added.

“We are proud to partner with AROYA Cruises and are optimistic that this strategic collaboration will help popularise SAWANI’s distinguished Noug camel milk products among a global audience,” said Ahmed Gamal Al-Din, CEO of SAWANI.

“This pivotal step will not only enable us to promote Saudi heritage and culture but also empower us to realise our mission of expanding camel products into markets worldwide,” he added. “The partnership also underscores our unwavering commitment to joining forces with businesses that embody the Kingdom’s rich traditions and values, while creating unique experiences for our valued customers.”

AROYA Cruises is the first Arabian cruise line, created to reinvent the meaning of holidays in Saudi Arabia and the wider Middle East. Its first ship, AROYA will feature 1,678 cabins, 15 restaurants, 20 entertainment venues, a kid-friendly water park, a spa, and a premium retail area.