Women are emerging as the dominant segment in South Africa’s cruise market, as passenger demand continues to grow and Durban consolidates its position as the country’s primary cruise hub.

According to MSC Cruises, more than 65% of passengers during the latest South African cruise season were women, reflecting a shift in the composition of the local cruise market and influencing future product and marketing strategies.

The trend comes as the broader cruise sector in South Africa continues to expand, supported by increased vessel calls, steady passenger volumes, and ongoing investment in port infrastructure.

“We’ve had just over 75,000 guests this year, which has been great to see,” said Ross Volk, Managing Director, MSC Cruises, in an interview with the Sunday Tribune.

Durban remains central to this growth, serving as the operational base for MSC Cruises’ Southern African programme and acting as the primary gateway for itineraries to Mozambique and the wider region.

The city has recorded increased cruise traffic in recent months, with approximately 27 vessel calls contributing to inbound tourism and local economic activity.

“Durban is our centre, it’s our hub,” Volk said. “We obviously bring a huge volume of passengers down to KZN. So you have all the ancillary transport, hotel stays, and tourism spend within the greater KZN economy.”

The concentration of cruise operations in Durban highlights the role of port infrastructure in shaping the trajectory of the South African cruise sector. Industry stakeholders have consistently pointed to the need for continued investment in terminals, transport networks, and destination development to sustain long-term growth.

“Everything we do is centred around the infrastructure development of Durban and KZN and the cruise industry from this particular province,” said Volk.

While passenger volumes in KwaZulu-Natal reached approximately 80,000 during the latest season, figures were slightly below previous years due to the deployment of a smaller vessel aligned with current market conditions.

“This was a strategic decision to try and best fit the ship for South Africa in terms of entertainment [and] the type of vessel that exists,” Volk said.

The adjustment reflects broader global deployment dynamics, with cruise lines allocating vessels years in advance based on market demand, operational requirements, and regional conditions. As demand continues to strengthen, MSC indicated that larger ships could return to South African waters in future seasons.

Alongside demographic shifts, affordability and accessibility are continuing to drive growth, particularly among younger travellers, families, and first-time cruisers. Cruise lines are increasingly adapting their offerings to reflect these segments, with a focus on flexible pricing and tailored onboard experiences.

“Our marketing strategies are designed to integrate that into our overall market plan,” said Volk.

Looking ahead, industry growth is expected to depend on coordinated investment across infrastructure, transport, and destination development, with stakeholders positioning South Africa as a potential high-growth cruise market.

“The cruise industry in South Africa needs to focus on infrastructure development in various centres,” Volk said. “That would incorporate road networks, hotels, destinations, and marketing around that to facilitate exponential growth.”

The combination of shifting passenger demographics, growing regional demand, and ongoing infrastructure investment suggests a market in transition, with Durban positioned at the centre of South Africa’s evolving domestic cruise landscape.