TUI Cruises reveals retail offerings aboard new ship Mein Schiff 7

TUI Cruises has announced details of the retail offerings to be available on its new ship Mein Schiff 7, following the signing of a collaboration agreement with Starboard, a leading cruise retail supplier.

The retail space aboard Mein Schiff 7 spans 5,629 square feet across two decks and features a variety of brands and products with a focus on sustainability and items inspired by the destinations of the ship’s maiden season in Northern Europe.

New shopping offerings aboard Mein Schiff 7 will include Neuer Wall Shops, the Mein Stil boutique, and the world’s first lab-grown diamonds, Engrace Diamonds.

“Starboard’s new alliance with TUI Cruises represents a significant step in our global growth, affirming our status as the preferred retail partner to cruise lines worldwide,” said Lisa Bauer, President & CEO, Starboard. 

“This new venture positions us to continue demonstrating our expertise in delivering exceptional curated retail experiences, uniquely tailored to the German cruise market,” she added.

The Neuer Wall Shops offer a variety of categories, including beauty, fine jewelry, watches, destination-inspired products, Mein Schiff branded collections and fashion apparel and accessories for women, men and children.

The Mein Stil boutique will showcase Italian handbags and a range of women’s apparel and accessories from Karl Lagerfeld. Danish jewelry brand Pandora will offer TUI Cruises guests hand-finished charms. 

Guests will also have access to AI-driven SkInsight technology, providing personalised skin analysis and product recommendations.

“Mein Schiff 7 is the seventh addition to the Mein Schiff fleet, incorporating new features based on our guests’ feedback and it was important for our retail offerings to reflect these enhancements,” said Carolin Bauer, Head of Onboard Commerce. 

“We are thrilled to partner with Starboard as our official onboard retail partner and introduce our guests to high-quality, specially curated products, elevating their overall cruise journey.”

Sustainable offerings include Engrace Diamonds, the world’s first lab-grown diamonds available at sea, Certified Pre-Owned Rolex watches and vintage accessories and designer handbags from What Goes Around Comes Around. 

At 111,000 gross tons and carrying upwards of 2,800 passengers, Mein Schiff 7 is on the largest vessels TUI Cruises has ever built. The ship will feature 12 restaurants and bistros, 17 bars, and one of the largest wellness areas in the fleet at 25,000sqft.