Regent Seven Seas Cruises has joined the loyalty program of the UAE-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

The GHA Discovery loyalty program gives members rewards when they stay at 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, and now the same will apply when they cruise with Regent Seven Seas Cruises.

Members are rewarded with the program’s rewards currency, DISCOVERY Dollars (D$1 equal to US$1), and members who reserve a Regent cruise will also be fast-tracked to Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide.

Regent Seven Seas Cruises passengers will be able to avail benefits at no extra cost

This is in addition to a special welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage.

“We are the perfect match, with Regent Seven Seas Cruises being the world’s leading luxury cruise line, offering itineraries that connect key cities across the globe, and GHA DISCOVERY uniting the world’s largest collection of luxury hotel brands, with some of the best hotels in the world in those same destinations,” said GHA CEO Chris Hartley.

“This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the U.S., generating incremental revenue to our hotel brands,” he added.

For Regent Seven Seas Cruises, the partnership provides access to a large target market, especially as cruise lines generally see shore-based hotels and resorts as their primary competition, rather than other cruise lines.

“We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around the world,” said Andrea DeMarco, President for Regent Seven Seas Cruises.

“We are confident that Regent’s all-inclusive, immersive destination experiences, lavishly appointed, spacious suites, exquisite gourmet restaurants and world class service will appeal to GHA Discovery’s millions of members who desire the highest standards of luxury whether on land or at sea,” DeMarco added.

The partnership benefits are as follows:

For every Regent booking made by a GHA DISCOVERY member, guests will be rewarded:

Between D$750 and D$2,500 for every Regent cruise reservation made, which can be spent at any GHA hotel or resort worldwide, valid for 12 months.

Fast-track upgrade to GHA DISCOVERY Titanium status, valid for over 12 months, offering benefits such as double room upgrades, special amenities, early check-in, and late checkout at GHA hotels and resorts worldwide.

On-board welcome gift of premium chocolates and Champagne with any Regent voyage reserved by a GHA DISCOVERY member.

To celebrate the launch of the partnership, GHA Discovery members can collect triple rewards of up to D$7,500, redeemable at any participating GHA hotel or resort, valid for bookings until September 30th, 2023 and cruises departing on or before December 31st, 2023.

The partnership also benefits Regent Seven Seas Cruises’ large market of loyal passengers, as they’ll be able to enroll as a GHA Discovery member for free, and redeem awards at participating hotels and resorts.

“We view this landmark partnership as a win-win as it offers GHA members the opportunity to be rewarded for sailing with Regent, while also providing the many benefits of the GHA Discovery loyalty program to current Regent guests who choose to enroll, at no extra cost,” said DeMarco.