Azamara has announced the name of its new cruise ship, the former Pacific Princess and the fourth ship to join its boutique, luxury fleet.
Azamara Onward was purchased earlier this month, but the name was not announced at the time, along with her scheduled European cruise program for 2022.
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The acquisition of Azamara Onward by the cruise line comes at the same time that it transitions out of the Royal Caribbean group of cruise lines to become an independent brand.
“Today marks a new beginning for Azamara, as we increase our capacity and begin our journey as an independent cruise company,” said Carol Cabezas, President, Azamara. “Our beautiful new ship can access smaller ports and allow us to bring our guests to even more destinations.”
“When selecting a unique name, we realized our fourth ship marks the start of a new adventure and we chose a name that celebrates the bright future ahead for the brand, our guests, and the industry as a whole,” she added.
In a press release, Azamara said the name Onward represents moving forward in space or time and is meant to evoke feelings of resilience, positivity, and the endless possibilities of the future.
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“As a whole, the name reflects the brand’s trajectory and journey to the next chapter,” the press release added.
“Azamara has a bright future and is positioned to continue growing as an independent company,” said Orlando Ashford, Executive Chairman, Azamara. “We can’t wait to welcome back our loyal customers, as well as those new to the brand, with our expanded fleet offering more unique Destination Immersion programming and itineraries.”
Azamara Onward will join Azamara Pursuit, Azamara Journey, and Azamara Quest, all four vessels are identical, with a gross tonnage of 30,000 and a guest capacity of 680. They are among the smaller mainstream cruise ships in the global fleet and offer a personalized, intimate cruise experience.
Azamara Onward is currently docked in Civitavecchia and will receive an extensive renovation to reflect the Azamara brand before embarking on her inaugural season around Europe in 2022.
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