Explora Journeys plans river cruise expansion with Den Breejen newbuilds

Explora Journeys is planning to enter the river cruise market after signing a Letter of Intent with Den Breejen Shipyard for its first luxury river ships.

The agreement will see the MSC Group luxury brand expand beyond ocean cruising and into Europe’s river cruise sector, although the number of ships involved has not yet been disclosed.

Further details on the design of the vessels, onboard experiences, delivery schedule, and inaugural itineraries will be announced at a later date.

Sales for Explora Journeys’ river cruise programme are planned to open in 2027.

The expansion represents a significant development for Explora Journeys, which launched as an ocean cruise brand and is currently growing its purpose-built fleet.

The company said it intends to transfer the approach developed for its ocean product to river cruising, including an emphasis on European hospitality and design.

Since its launch, Explora Journeys has promoted what it describes as its “Ocean State of Mind” philosophy, combining sea travel with a luxury hospitality approach.

The company said it now intends to bring the same concept to “Europe’s most iconic rivers”.

Den Breejen Shipyard will work with the cruise line on the construction of the new river vessels under the Letter of Intent.

No details have yet been disclosed regarding the ships’ capacity, dimensions, accommodation, dining venues, or other onboard facilities.

Explora Journeys has also not confirmed which European rivers or destinations will feature in the initial programme.

The move comes as additional ocean cruise operators and expedition brands expand into the European river cruise sector.

Celebrity Cruises is preparing to launch its river cruise operation in 2027, marking the Royal Caribbean Group brand’s entry into the market.

Lindblad Expeditions also entered European river cruising in 2026.

Explora Journeys’ announcement will add another ocean-focused cruise brand to the expanding group of operators targeting the sector.

The company’s decision to work with Den Breejen also establishes the first construction partnership for its planned river fleet as it prepares to develop a product distinct from its existing ocean-going ships.

Further information about the vessels and deployment will be released ahead of sales opening in 2027.

The eventual introduction of the ships will also mark MSC Group’s entry into luxury river cruising through the Explora Journeys brand.